Workshop Olah Digital Imaging for Corporate Branding Communication

OVERVIEW

Building and supporting the development of your Corporate Communications across a range of channels is what we have to do. First of all, it’s about understanding your customers and how to create engaging communications that have both good reach and achieve exceptional results. At this training we gonna learn how to solve the challenges brands and face in communicating with corporate audiences through service expertise that covers branding, digital strategy and moving image. And we will share how  to improve the Corporate Communications as well.

In the end of the training, the participant also will learn how to use the software application (Adobe Photoshop) to create unique digital images. Adobe Photoshop is a professional image editing, graphics application. It is considered to be an industry standard for digital photography & graphic design. We will explore both the technical aspects of image manipulation, as well as the artistic aspects of creating images. They will become familiar with Photoshop through watching demonstrations, and completing structured assignments as well as open ended assignments and projects.

MATERI

1. Brands as an Asset

• What is a Brand?
• Value of Branding
• Branding Model
• Creating Compelling Ideas

2. Brands – The Power of Positioning

• What is Branding?
• How do Brands and Products Differ?
• Are Brands Dying?
• Should You Brand?
• Requirements for Successful Branding
• Yin & Yang of Branding
• Rules for Creating Ultimate Brands
• Consumers’ Perceptions and Expectations of added value
• Brands as a Risk Reducer

3. Managing Powerful Brands

• Criteria for Creating and Managing Brand Equity
• Brand Extension Strategies
• Branding as a Customer Anti-Attrition Tool
• Creating and Maintaining Customer Loyalty through Branding

4. Product Differentiation

• No such thing as a Commodity Product
• Defining Your Difference
• 4Ds of Effective Positioning
• Communicating Points of Differentiation
• Creating Customer Excitement

5. Leveraging Your Corporate Brand

• Corporate Image as a Strategic Weapon
• Power of the Corporate Brand
• Importance of the Corporate Image on Relationship Building

6. Basic Adobe Photoshop

• Photoshop Essentials
• The Characteristics of a Photoshop file
• Setting Basic Image Characteristics
• Correcting an Image
• Working with Selections
• Retouching Techniques
• Working with Paint and Colour
• Working with Layers
• Creative Techniques using Layers
• Shape and Text Layers
• Special Effects with Filters
• Printing and Optimising Documents

TRAINING  METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Yogyakarta)

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